50 Years of Munro’s

1. The Client

Munro's Accountants and Business Advisors from Perth is a distinguished accounting and business improvement firm with a client base spanning Western Australia and Australia-wide. Founded in 1973 by Don Munro and Barry Virgo, Munro's emerged as an independent entity, separating from Wesfarmers to offer specialised accounting services. Over 50 years, the firm has cemented its reputation for professionalism, innovation, and long-term client relationships, making it a trusted name in the industry. Munro's is known for its ability to provide tailored solutions and maintain deep connections within the local and national business community.

2. The Challenge

As Munro's approached its 50th anniversary, they reached out to Known Associates to plan a celebratory event that would honour their achievements and express appreciation to both clients and employees. The goal was to create a memorable and unique event that reflected Munro's brand while delivering an enjoyable experience for approximately 300 guests.

The challenge included ensuring that the event was seamlessly professional, aligned with Munro's reputation, and had personalised touches that would leave a lasting impact. Additionally, logistical complexities arose when Drew Pflaum, director of Munro's and the main event coordinator, fell ill just days before the event. This sudden development required swift adaptation to ensure the event proceeded smoothly.

3. The Objectives 

During our discussions with Munro's, they outlined the following key objectives:

  •  Show Appreciation: Thank clients and employees in a way that felt sincere and memorable.

  • Strengthen Connections: Build upon existing relationships with clients and staff by offering a shared, enjoyable experience.

  • Project Professionalism: Ensure the event reflected Munro's trusted and professional brand identity.

  • Create Lasting Memories: Provide unique entertainment and thoughtful details that would leave guests with positive memories.

  • Deliver Seamless Execution: Guarantee a flawless event, even in the face of last-minute challenges, to uphold Munro's high standards.

 4. The Solution

At Known Associates, we began by understanding Munro’s vision for the event. After several discussions, we proposed a tailored event plan that incorporated both professional elegance and unique elements to elevate the experience.

Key Elements of the Solution:

  • Event Concept and Venue: We selected the RAC Arena in Perth, a prestigious venue fitting for a large celebration. The event featured professional speeches, music and exceptional catering. Unique entertainment such as a magician, fashion illustrators and a roaming photo booth added a special touch.

  • Collaborative Communication: Throughout the planning process, we provided regular updates to ensure Munro's preferences were always reflected in the event’s design and execution.

  • Adaptive Problem Solving: When Drew Pflaum, the primary event coordinator from Munro's, fell ill days before the event, we seamlessly adapted. We worked closely with the replacement coordinator, ensuring the transition was smooth and the event proceeded without disruption.

  • Event Execution and Aftercare: Our team handled every detail on the night of the event, from guest services to managing entertainment and post-event cleanup. Following the event, we supported Munro's in wrapping up, delivering video highlights and photos to extend the impact of the evening.

 5. The Outcome

Munro's 50th anniversary celebration was a great success. Approximately 300 guests attended, enjoying an evening of excellent food, drinks, speeches, live entertainment and memorable experiences. Guests were particularly impressed with the professional atmosphere and unique entertainment, leaving with positive impressions of Munro’s commitment to excellence.

Key Results:

  • Client Testimonial: Munro’s managing director, Mike Beer, publicly praised our efforts with a 5-star review: 
    “Giorgia, Jodi and the team at Known Associates did a fantastic job in organising our 50th year celebrations for our accounting firm, Munro's. Our event, last Friday night at Perth Arena, had approximately 300 guests & went very smoothly with tremendous feedback from attendees. Guests also thoroughly enjoyed the entertainment, which included a magician and fashion illustrators. Thank you for organising a wonderful event.” From Google.

  • Positive Feedback: Guests were highly complimentary, highlighting the seamless organisation and personal touches. This not only strengthened relationships but also enhanced Munro’s market position as a firm that values its stakeholders.

  • Smooth Execution Under Pressure: Despite last-minute challenges, the event proceeded flawlessly, demonstrating our ability to adapt and deliver even in unexpected circumstances.

Finally, Drew Pflaum, director of Munro's, summarised the firm’s experience with Known Associates, stating:

“Known Associates took our vision and turned it into a seamless, memorable celebration. Their professionalism, adaptability and attention to detail made all the difference in creating an event that perfectly reflected Munro’s Accountants values and legacy. We will definitely utilise their expertise for future events.”  From Google.

 

At Known Associates, we are proud to have played a role in helping Munro’s celebrate this important milestone, delivering an event that truly reflected their success and commitment to excellence.