DiDi Scavenger Hunt
Client | DiDi
Location | Four iconic Perth mystery locations!
Australia’s funkiest new ride share app, DiDi Australia, finally made its way to Perth shores this November for a scavenger hunt like no other! The DiDi team was out in full force sporting bright orange DiDi shirts, cruising around in the white-and-DiDi-orange wrapped car. The car landed at four mystery locations around Perth, with secret prizes worth over $4000 stashed in the boot, awaiting cluey winners.
Cryptic clues posted onto DiDi’s social media channels throughout the day teased the Perth public about the DiDi car’s whereabouts, using hints only a local would know. The hunt began at the iconic Perth City Cactus, went on to the Swan River at The Camfield, stopped in for a drink at Little Creatures Fremantle, and ended at The Left Bank for the ultimate sunset.
Each location was met with excited DiDi riders, who walked away smiling with Nandos vouchers, Melbourne Cup and Xmas Eve experiences, an ultimate Fremantle Beerfest experience including an overnight stay in Freo, and the best prize of all - a three month personal DiDi driver!
