RAC National Road Safety Week
Client | RAC National Road Safety Week Location | Forrest Place & Optus Stadium
For National Road Safety Week, the Road of Regret was located in Forrest Chase and Optus Stadium, representing the heartbreaking outcomes of three car crashes to drive home the very real consequences of speeding.
The activation portrays three potential aftermaths of a two-car crash – in the first, a motorist is travelling at the 50km/h speed limit and t-bones another car, resulting in minor injuries. In the second scenario, the motorist is travelling 10km/h over the limit, and the other driver suffers severe injuries. In the third, the motorist is speeding by 20km/h and the other driver does not survive.
A confronting, but important message to reduce the number of people killed and seriously injured on our roads.
