RAC ‘The Little Yellow’ Bookshop
Client | RAC
Location | RAC West Perth and Joondalup
Known Associates proudly designed and delivered the concept of ‘The Little Yellow Bookshop’ for RAC. Built to showcase copies of their history book ‘Driving Force for a Better WA’, RAC team members can pick up a copy and stroll through the pages of their organisation’s dedication to safe West Australian life on our roads, and more.
To complement the life-size ‘Little Yellow Bookshop,’ a mini activation resembling a community book exchange showcased copies of RAC’s history book.
RAC WA’s rich heritage dates back to 1905 where the car club’s first task was to create road maps and signage to make WA safer. Over 115 years, they’ve grown to make WA roads safer in several aspects including sponsoring emergency rescue helicopters. And they haven’t stopped there! From Australia’s first electric highway and driverless bus, to campaigns to reduce lives lost on our streets, RAC is an integral part of the Western Australian community.
