140 You
Client | 140 Perth
Location | 140 William St, Perth
Mirror, Mirror on the wall, who’s the most fabulous of them all? (Hint: it’s you!)
May 29 marked the launch of the stunning feel-good activation at 140 Perth, 140 You. A beautiful celebration of self-confidence, self-empowerment and self-love brought a breath of fresh air to the heart of Perth City.
Guests swanned across the glowing gold mirrored floor and sunk into plush furnishings whilst geometric clouds floated above their French champagne in crystal glassware. They were pampered with massages and deluxe golden nail art, everyone walking away with ‘a touch of gold’ and feeling amazing. Food was aplenty with a decadent black forest cake ending the night’s menu. Body Confidence expert, Dr. Kat, MC’d the event, speaking to guests about the importance of activations like 140 You.
The space was the perfect getaway to stop and reflect in the midst of a busy work day. Compliments adorn the precinct from the Perth Underground to the city malls, and are given out by retailers to create community good-vibes and kindness all round.
The masterpiece of 140 You was the amazing custom built Magic Mirror, which surprised and complimented passers-by in real time. The mirror was voiced by various ‘Perthonalities’, actors and comedians, and aimed to put a smile on every face walking by.
The space was open to the public with free live art classes, complimentary 3-minute massages and funky live music. Charities were also able to use the space free of charge to host their own events.
